eBook [PDF] Consumer Behaviour 2nd Asia Pasific Edition By Chan, Eugene, MacInnis, Deborah J., Pieters ISBN-13: 978-0170439978
Consumer Behaviour (2nd Asia-Pacific Edition) is an authoritative marketing textbook co-authored by Wayne D. Hoyer, Deborah J. MacInnis, Rik Pieters, Eugene Chan, and Gavin Northey, published by Cengage Australia. This edition adapts global marketing and psychological concepts specifically for the A...