Test Bank for Advertising Media Planning, 4e by Larry Kelly Kim Sheehan (All Chapters)

Test Bank for Advertising Media Planning, 4e by Larry

Kelly Kim Sheehan (All Chapters)

All of the following were mentioned as creative neccesities EXCEPT:

(A) Coupon integration

(B) Motion

(C) Demonstration

(D) Budget

(E) Visuals

Answer: (D) Budget

Feedback: Chapter 11

2 An area that refle...